Q Integrated Marketing Communications is an integrated approach that utilizes all forms of media that make sense for the campaign. Although traditional medias are still alive and well, today's marketplace is primarily digital, There are many options available all with the key of attracting, retaining and get consumers to be interactive with their brand. Watch the video below about how M&M took advantage of these medias. Then, find another example. Post it and your interpretation of the outcome. Do not reuse what another student has already posted. Your post must be unique. M&M making the most of digital mediaLinks to an external site. Post your original post by Wednesday night at midnight. This rubric will be used to grade each week. discussionboard_rubric.docx Actions • Read all other student's postings as the week progresses and return to the thread to respond to the comments of your classmates. Remember to address other students by name if you are responding to them directly. Please begin your discussions by Wednesday of this week. You must respond to a minimum of 3 peers with value added comments by Sunday at midnight CST.